Step into savings with HSBC

HSBC wanted to try a different approach to promoting their latest sign-up bonus. With the logo as a starting point, we encouraged customers to “Step through to savings.” A simple idea, but memorable and compelling.

Using a striking and limited color palette and action that hinged off of interactions with the HSBC logo, we created a highly effective visual campaign that got customers to take notice.

This was the last project we shot in March prior to the New York Covid lockdown and my first experience with pandemic production where we had to adjust the creative and approach in the last minute to accommodate social distancing for everyone on set.

The campaign consisted of YouTube pre-rolls, digital banners, paid social, emails, and even a radio spot.