Every month we launched a mountain of ads, got results, scaled the winners and did it all over again the next month. In collaboration with our media team, we collected performance insights, created many top-performing ads, and drove significantly increased efficiency and sales on Facebook and Instagram.

You never know for sure what will resonate with customers- and this was one of our most successful ads. Ironically, it didn’t sell a ton of Kids Cups, but it did drive a lot of traffic to the site which lead to sales of other products.

Parents saw this ad and thought- “Hey I need a kid’s cup for my kid!” and then promptly bought a bunch of stuff for themselves. It’s odd how these things work sometimes, but just underlines why it’s so important to test creative in market.